When Marc, Rene, and I started recording Iterate, I was already doing two shows a week with Rene for iMore, he was beginning his ascendancy to internet celebrity, and Marc was a great designer we both knew who was smarter and more talented than both of us put together. And we looked around and didn’t see anyone talking about mobile design on a podcast in a substantial way, so we thought, why not give it a shot?
Iterate kicked off in June of 2011 and we began booking guests and compiling news related to the slice of the computing world on which we wanted to focus. It immediately felt great. We got some terrific feedback from an enthusiastic audience, we got to speak to some of the most innovative and exciting people working in our industry, and had an absolute ton of fun doing it.
But somewhere along the way, we slowly began realizing that we weren’t able to sustain the pace we wanted to. It started with time zone conflicts for interviews. Then Marc and I had kids at almost the same time (unplanned). Then Rene became a big shot (rightly so). Then Marc and I had more kids at almost the same time (again, unplanned). And work. Tons of work. Work, travel, work, kids, work, life.
We met up at WWDC 2015, sat down at breakfast and all agreed to figure out a plan for the show going forward. We’re going to restructure it. Drop the interviews. Keep the news light, and choose focused topics. Release one show a month—we can commit to one show a month, right guys? Of course we can. Feels like a good direction for a mini-reboot. Ok, hands in… gooooo team.
Now it’s July 2016. We’ve released a few shows since last summer and we talk a lot in our Slack team about how we can try to get together for recordings, but we just can’t seem to do it. We absolutely love talking to each other, and people still seem to enjoy the show, but with our lives moving in the directions they are, we’ve come to the uncomfortable realization that this just might not be the best way forward for us right now.
So what does this mean?
Since we’re being honest, we’re not exactly sure. What it means for now is that we’re effectively ceasing production of the show. We said “hiatus” to each other for the reason that we think the show still works (if we didn’t, we’d take it out behind the shed like Old Yeller and be done with it) so we don’t want to rule out the possibility of picking it back up at some point in the future.
But we also feel pretty strongly that if we can’t do a great job on the show, we’d rather not do it at all right now. None of us wants to phone it in or do it with any less enthusiasm than we currently do. We’d rather it remain something good in peoples’ opinions and memories than slowly turn into something people quietly stop listening to, because well, “it’s not what it used to be”.
The other thing of note is that when we started the show, we really didn’t see anyone else doing this particular kind of thing. Since then, other great shows have started, and are doing an amazing job of covering the world of user experience and design—and [cough] releasing regularly.
It’s not a great feeling, knowing that something you really love and enjoy isn’t going to continue, but it’s also an unavoidable fact of life. If we could, we’d just keep going, but it’s time to take a break, and so we will.
We’ve had so much fun making the show and can’t thank everyone enough for supporting it, whether that means coming on for interviews, talking about it, making suggestions to us, and just generally enjoying it and passing it along to other people who might. A show without a great audience is just people talking to each other, and while we do enjoy talking to each other, we’re extremely grateful to all of you for the support you’ve given us. With any luck, things will settle down and we can revisit the show at some point in the future, but for now, we’ll quietly see ourselves out.
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