I was catching up on things this morning and saw this post on Daring Fireball regarding the impending flood of told-you-so tech pundits loudly proclaiming that Apple “blew it” because they might include a stylus with the still-hypothetical iPad Pro that might be coming. It occurred to me that a lot of tech writing, like every other facet of humanity, sees only black and white, ignoring any and all shades of grey interpolated between those two fixed points. Surprising, I know.
But this isn’t about defending Apple’s choices. This is about something that we as a culture have done and will continue to do. We say things, write things, and do things that are irrevocably bound to us, carved in time, for later examinations to throw back at us, disregarding the context of what we did entirely. Words are disassembled and used as weapons. Meaning and intent are disregarded or reframed in a revisionist history that suits a new agenda.
When Steve Jobs famously made that comment— the “if you see a stylus, they blew it” one—it’s pretty clear that he was talking about the general use cases involving touch screens and human interaction. I think at this point, years later, we can all agree that in many ways, this was the right direction to follow. It’s hard to imagine a world where we didn’t touch all the screens around us with our fingers. But that of course doesn’t mean there isn’t a place for a refinement of those interactions, a subset, in which certain users see value in employing a specific tool to do a specific job.
Reading that comment broadly as “a stylus is always a bad idea” is tantamount to the shortsighted letter-of-the-law interpretations we see every day in politics, religion, and any other human pursuit that we feel passionate about where we point to something from the past and apply it to a current situation. Context, understanding, timeframe, and intent are all valuable variables that need to be applied to these ideas to better see the point someone tried to make. This isn’t a technological fallibility; it’s a fundamentally human problem.
Latching on to the core of an single statement in its most literal sense prevents us from growing bigger and better ideas. It’s exhausting to see a bold step forward turn into fodder for the most inane and recursive discussions possible. To come back to the comment specifically, even if Apple decided “hey, you know what… maybe we were wrong about the stylus thing” it would likely be because it took the idea, observed how the world applied it and made a judgment call. It wouldn’t have followed the letter of the law, but the spirit of the law.
I personally couldn’t be more excited about the potential a more powerful and advanced iPad might bring. That product line needs a shot of adrenaline. It’s been relegated to gorgeous, inspiring commercials and good intentions, but it hasn’t grown the way a lot of us had hoped. If there’s a stylus, great. The device probably needs it.
Apple is a business, and it makes products people want to buy. Steve was notorious for changing his mind, as anyone who’s even studied Apple casually can tell you. Shifting gears is how the company made it this far. Don’t assume for a second that anything that’s ever been said is gospel. That’s just not how progress works.