Say what you want about the branding but we all laughed at the iPad when we heard that name for the first time too. KitKat may be silly, but what it portends is anything but.
As of right now, we collectively know most of what iOS 7 has to offer. There will probably be something announced on the 10th that we haven’t seen yet, whether it ends up being an addition to the software or a hardware feature that enhances the experience. But the net gain is primarily a visual one. Yes, yes, the physics engine. Yes, the deference to depth and clarity. I’ve been using the beta for weeks now. It’s very good, no doubt about it.
But I want something more. I want more than feel and form. I want a device that enhances the things I do every day. And right now, as excellent as iOS is, I’m not sure it’s enough.
Now when I say this, I’m not implying that Android is, nor Windows Phone, nor anything else. What I am saying is that no one platform is meeting my needs in the way I want. iOS has been a faithful companion for years now, and nothing I’ve touched has come close to approximating its ability to make complex things easy and beautiful. Its sheer breadth of good software is staggering. But the more I watch the changes in Android, the more I realize that iOS is dragging a lot of baggage along with it. Android is moving at a breakneck pace, and that might not be something everyone needs, but it’s the kind of thing that makes the overall landscape for people like me more compelling. And it’s the kind of thing that eventually trickles out to the edges of the userbase and becomes the norm.
Are there experiences on Android that are as singularly beautiful as iOS? by most accounts, probably not. It depends on who you ask, but I’d concede that iOS still has the upper hand when it comes to arresting visual style. But Android’s aesthetic path has been getting less rocky, more unified and more clean. The current base OS is a balanced and reasoned collection of interactions and third party developers have been impressing the hell out of us now for months as well with great apps on Android, some of which are legitimately wonderful.
And there’s something else worth remembering:
The bottom line is that while there are so many things I’d change about Android right now, it works well. It’s come a long way, and plenty of smart people are not only realizing it, but they’re finding reasons to like it – a lot. The platform is still struggling with so many problems; malware, fragmentation (arguable on iOS, but certainly more pronounced on Android), and a lot of terrible scammy apps. (Although, have you looked at the App Store lately? Not the king’s ransom we’d all like to think it is.) But ignoring it or making fun of it is junior high bullshit. It was easy to tease when it was ugly, but it’s not anymore. It was easy to laugh when only nerds could manage its complexity, but frankly, iOS has gotten more complex, and obviously people are managing to use Android phones somehow.
It makes Apple better to have someone nipping at its heels. If some of my favorite iOS developers – people whose design sense and technical choices I agree with – are looking at this platform more seriously and exploring it, is it still worth laughing at? How many iOS devs need to take a closer look before we drop the rah-rah shit? If you call yourself someone who truly appreciates how something works, and you’re still laughing, it might be time to stop and think about why.
When iOS 7 launches with its current feature set for the next year and KitKat hits, I won’t be laughing. I’ll be watching with great interest. A rising tide, right?