WebOS needs to succeed. Seriously. For a lot of reasons, not the least of which is that it is vaguely awesome. However, instead of doubling down on development resources and aggressively attracting developers themselves to the platform, HP has decided to do the easy thing: throw money at marketing.
Unfortunately, for HP, this strategy is doomed to fail. Gaga will not sell phones for you. A cutesy handset with extremely limited market potential will not attract new users (just ask Microsoft). And wrapping a delivery truck in Veer graphics and telling people to check out the ‘summer tour’ is just moronic.
HP needs to release hardware – compelling hardware – with reasons for people to choose it over any other hardware. This isn’t about Apple domination, or Android fragmentation. It’s about making the best products possible and running the best software possible, both of which HP, with its massive coffers, is in a position to do, and both of which – to date – it has failed to do.
The Veer is adorable, but not for everyone. The TouchPad, though not supposed to launch “until it’s ready” seems to be a very 1.0 device, and is getting reviews in which the reviewers themselves seem to to be disappointed, having really wanted to love it out of the gate. This market moves at a pace that is almost unsustainable. The longer HP sits around, not actively fixing bugs, not releasing great hardware, and actively pushing products that regular people can’t find a reason to buy, the quicker webOS dies on the vine.
And if the rumors are true and the Pre 3 doesn’t hit until the fall, you can forget about any kind of webOS resurgence. It’s done. People can argue that this is a marathon and not a sprint, but even a great runner can’t fall too far behind and make up all that distance.