Apple Confidential 2.0

I read this book about a year ago, and I think about it often. If you are at all interested in Apple as a company, I’ve yet to read something that goes into the exhaustive detail that this book does. It’s not written from a fanboy perspective; in fact, it’s unflinchingly detailed in every aspect of the company’s growth from that tiny garage to the multi-billion-dollar culture-defining behemoth that it’s become. Which includes all the bad choices, all the tantrums, and all the back-room sniping that led to the company falling, and eventually rising again. A great read, highly recommended.

Apple Confidential 2.0

Author: Seth Clifford

I'm here for the open bar.